Erin Wasson x RVCA • Fall 09 Collection from RVCA on Vimeo

RVCA, an OC-based clothing brand, is having a sample sale at CSUF this Wednesday (3/11) & Thursday (3/12) with over 50% off clothing from 9am to 6pm at the Titan Shops at CSUF!  Check the Facebook event page for full details.  RVCA offers a little more than expected of an action sports apparel brand and a lot more than I ever perceived (did you see that video above?!  hellooo, fashion!).  Read more to take a peek into this amazing brand that will be visiting us tomorrow!

RVCA is the brainchild of company Founder and Creative Director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of likeminded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.

PM Tenore’s intention from the very beginning has been to create a platform for RVCA which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA’s Artist Network Program (ANP) – a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present.

For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close knit community.

RVCA HQ
960 W 16th Street | Costa Mesa | CA, 92627 USA
[text excerpt from www.rvca.com]